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Search Engineering

Search Engineering for the AI Era

Search today isn’t just about rankings. It’s about being cited, surfaced, and trusted across AI engines, search platforms, and organic ecosystems.
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The Shift (Why Search Changed)

The old SEO playbook is broken.

Google’s AI Overviews now give answers before a click.
AI engines like ChatGPT, Gemini, and Perplexity decide which brands to cite.
Social platforms (YouTube, LinkedIn, Reddit, Instagram) have evolved into discovery engines, influencing what users search for next.
Search isn’t keyword-first anymore. It’s context-first. Your brand’s visibility depends on how well AI systems understand, link, and trust your data.
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Most agencies still talk about “SEO” and “Performance Marketing” as separate silos. At FTA, we see them as connected but distinct. Search Engineering is our advanced organic visibility system designed for the AI-first internet, where every query, conversation, and citation matters.

What is Search
Engineering?

Search Engineering is the evolution of SEO, an advanced framework that aligns organic, AI, and contextual signals to build brand visibility across search and discovery ecosystems.

While traditional SEO focuses on optimizing web pages, Search Engineering goes further. It engineers presence, ensuring your brand is referenced by AI engines, surfaced in search results, and recognized in entity graphs that shape how algorithms perceive trust and authority.

Our Methodology

The five pillars of Search Engineering.
GEO / AEO
Optimize for generative and answer engines so you’re the source they cite.
Entity Authority
Engineer your brand into the knowledge graph so machines understand and trust you.
AI Citation Score (AICS)
Our proprietary metric that tracks your visibility in AI engines.
Zero-Click Readiness
Own the snippets, videos, and assets that capture value directly on the results page.
Context Graph Optimization
Connect every content asset to its semantic neighbourhood to improve visibility.
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We don’t chase just clicks. We engineer visibility that compounds. Every signal, citation, and snippet is part of one connected search system.
Proof of Impact

Proof that Search
Engineering works.

Reliance Digital
Faced AI Overviews killing clicks. With Search Engineering + entity authority, AI citations grew by 230%.
Zoomcar
‍Expanded entity presence and became a cited brand inside ChatGPT.
Gemmantra
Zero-click readiness + paid alignment kept CPA low and visibility high during AI rollouts.
Zoomcar
Achieved 18% QoQ. Despite seasonal dips, visibility remained consistent across 20+ cities, and non-branded traffic grew by over 22%.
Gemsmantra
Within 6 months observed 1777 % jump in revenue.
Essa x FTA Global
38.7 K+ clicks and 2.07 M impressions across platforms.
See All Work
Proof of Impact

Essa x FTA Global

117%

Revenue growth from July to August 2025

4.49x

Overall ROAS across Google and Meta campaigns
ESSA is an Indian apparel brand specializing in clothing for men, women, boys, and girls, with a focus on comfortable and high-quality innerwear and outerwear collections for all ages
See the full case study →
Proof of Impact

Gemsmantra x FTA Global

87 %

increase in revenue with strategic increase in ad spends

38.20 %

international campaigns ROAS uplifted with a 1777 % jump in revenue.
Gemsmantra is a brand that connects people with gemstones and Rudraksha for their beauty, energy and purpose. Blending ancient wisdom with modern aspirations, it aspires to be the most trusted destination for gemstones, Rudraksha and crystals. This heritage-rich company approached FTA Global to transform its paid advertising into a consistent revenue engine.
See the full case study →
Proof of Impact

Zoomcar x FTA Global

18%

growth in organic clicks (QoQ)

177,828

new organic visits in Q1
Zoomcar is India’s leading self-drive car rental marketplace, operating across more than 40 cities. The platform enables users to rent cars by the hour, day, or week through an app-first experience, while empowering individual car owners to earn by listing their vehicles.
See the full case study →
Proof of Impact

Proof that Search
Engineering works.

Reliance Digital
Faced AI Overviews killing clicks. With Search Engineering + entity authority, AI citations grew by 230%.
Zoomcar
‍Expanded entity presence and became a cited brand inside ChatGPT.
Gemmantra
Zero-click readiness + paid alignment kept CPA low and visibility high during AI rollouts.
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Proof of Impact

Zoomcar x FTA Global

18%

growth in organic clicks (QoQ)

177,828

new organic visits in Q1
Zoomcar accelerates visibility across 20+ markets
See the full case study →
See All Work

Own Your AI Discovery

FTA.visibility, built for the AI Era
Improve your brand’s AI presence with our Visibility AI Tool that shows where you appear in AI answers, what is driving citations, how competitors are being surfaced, and what it means for traffic so you can focus on the fixes that move outcomes
Explore FTA.visibility Tool

Resources &Thought Leadership

Go deeper into Search Engineering.
Blog posts (AI Overviews, Entity SEO, Zero-Click).
Reports (State of AI Visibility in BFSI & Healthcare)
Videos & Playbooks (Zero-Click Audit, Entity Authority)
Founder's Hub (AI Ă— Marketing 100 series).

Tools we built for Search Engineering.

GSC Backlink Insights Dashboard
Track how your backlinks influence visibility and performance.
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HTTP Status Code Checker
Instantly audit status, redirects, SSL, and metadata for single or bulk URLs.
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GSC Visualizer
Instantly visualize your GSC data in clear, actionable charts.
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Google Search Builder
Craft bespoke Google-powered search solutions tailored to your data.
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Explore Tech Labs
Karan Mathur Sr. Director - SEO
Yash Kashid

Built by people who see beyond rankings.

Led by Karan Mathur and Yash Khashid, the Search Engineering team combines strategists, SEO engineers, and data specialists who understand how visibility works across Google, AI engines, and social platforms.

They don’t just optimize keywords, they engineer systems that make brands cited, remembered, and chosen.

Working closely with Performance Labs and Tech Labs, the team ensures every brand builds durable visibility and measurable impact in the AI era.

Ready to engineer your visibility?

Book a Workshop