Search Engineering for the AI Era
Search today isn’t just about rankings. It’s about being cited, surfaced, and trusted across AI engines, search platforms, and organic ecosystems.
The Shift (Why Search Changed)
The old SEO playbook is broken.
Most agencies still talk about “SEO” and “Performance Marketing” as separate silos. At FTA, we see them as connected but distinct. Search Engineering is our advanced organic visibility system designed for the AI-first internet, where every query, conversation, and citation matters.
What is Search Engineering?
Search Engineering is the evolution of SEO, an advanced framework that aligns organic, AI, and contextual signals to build brand visibility across search and discovery ecosystems.
While Traditional SEO optimizes only pages, Search Engineering engineers presence, ensuring your brand is referenced by AI engines, surfaced in search results, and recognized in entity graphs that shape how algorithms perceive trust and authority.
While Traditional SEO optimizes only pages, Search Engineering engineers presence, ensuring your brand is referenced by AI engines, surfaced in search results, and recognized in entity graphs that shape how algorithms perceive trust and authority.
Our Methodology
The five pillars of Search Engineering.
GEO / AEO
Optimize for generative and answer engines so you’re the source they cite.
Entity Authority
Engineer your brand into the knowledge graph so machines understand and trust you.
AI Citation Score (AICS)
Our proprietary metric that tracks your visibility in AI engines.
Zero-Click Readiness
Own the snippets, videos, and assets that capture value directly on the results page.
Context Graph Optimization
Connect every content asset to its semantic neighbourhood to improve visibility.
Schedule a Call
We don’t chase just clicks. We engineer visibility that compounds. Every signal, citation, and snippet is part of one connected search system.
Proof of Impact
Essa x FTA Global
117 %
Revenue growth from July to August 2025
4.49x
Overall ROAS across Google and Meta campaigns
ESSA is an Indian apparel brand specializing in clothing for men, women, boys, and girls, with a focus on comfortable and high-quality innerwear and outerwear collections for all ages
See the full case study →
Proof of Impact
Gemsmantra x FTA Global
87 %
increase in revenue with strategic increase in ad spends
38.20 %
international campaigns ROAS uplifted with a 1777 % jump in revenue.
Gemsmantra is a brand that connects people with gemstones and Rudraksha for their beauty, energy and purpose. Blending ancient wisdom with modern aspirations, it aspires to be the most trusted destination for gemstones, Rudraksha and crystals. This heritage-rich company approached FTA Global to transform its paid advertising into a consistent revenue engine.
See the full case study →
Proof of Impact
Zoomcar x FTA Global
18%
growth in organic clicks (QoQ)
177,828
new organic visits in Q1
Zoomcar is India’s leading self-drive car rental marketplace, operating across more than 40 cities. The platform enables users to rent cars by the hour, day, or week through an app-first experience, while empowering individual car owners to earn by listing their vehicles.
See the full case study →
Proof of Impact
Proof that Search Engineering works.
Proof of Impact
Zoomcar x FTA Global
18%
growth in organic clicks (QoQ)
177,828
new organic visits in Q1
Zoomcar accelerates visibility across 20+ markets
See the full case study →
Resources &Thought Leadership
Tools we built for Search Engineering.
GSC Backlink Insights Dashboard
Track how your backlinks influence visibility and performance.
HTTP Status Code Checker
Instantly audit status, redirects, SSL, and metadata for single or bulk URLs.
Explore Tech Labs
Built by people who see beyond rankings.
Led by Karan Mathur and Yash Khashid, the Search Engineering team combines strategists, SEO engineers, and data specialists who understand how visibility works across Google, AI engines, and social platforms.
They don’t just optimize keywords, they engineer systems that make brands cited, remembered, and chosen.
Working closely with Performance Labs and Tech Labs, the team ensures every brand builds durable visibility and measurable impact in the AI era.
They don’t just optimize keywords, they engineer systems that make brands cited, remembered, and chosen.
Working closely with Performance Labs and Tech Labs, the team ensures every brand builds durable visibility and measurable impact in the AI era.