Blogs

In this Signals session on Day Four of the Marketing Stack 2025 Summit, I spoke about what it truly takes to lead a brand in the age of AI, rather than just using shiny tools with a sustaining system that keeps your soul intact while you scale.

Brands today find it difficult to offer a seamless phygital experience and often miss the mark when it comes to establishing a strong brand connection with their customers, especially during crucial purchasing moments.

If you can get a subscription for fancy LLM tools and they will solve most of your operational and marketing woes, you are signing up for a big blunder. The magic of AI integration is not in using LLMs directly, but it’s in tools tailored to your workflows.

Why are so many visitors bouncing from my website?" This is the question we keep hearing from $\text{CMOs}$ and marketing leaders in conversations across public forums, Reddit queries, LinkedIn comments, internal strategy meetings, and beyond, demanding actionable answers now.

In a market where clicks decide credibility and visibility defines growth, it’s almost impossible to find a business that isn’t online.

We are in the middle of the most profound shift in search since the web was born. Marketing leaders feel the pressure as organic traffic declines, generative summaries answer questions within the results page, privacy laws reshape data collection, and competitors are automating every single operation with AI.