Is your current agency chasing payments more than performance?
It's Time to
Fire The Agency.
Fire The Agency.
Plug into a full-stack outcome-driven growth team across SEO, Paid, Content, Creative & Analytics that thinks and works like your in-house team.
Team's experience
Why we started FTA movement?
The problem with traditional agencies
Have you ever thought “Gosh, I thought these guys were experts but I’m the one giving ideas and they are just following it. If a new concept wanted to be tried immediately the Account Manager comes in to Sell, Sell and Sell.” The problem is these traditional agency SOWs never evolve with market shifts. Team blindly follows a preset package. Else it will affect their profitability.
Have you ever been on a review call where you expected strategic ideas and instead, you were shown a checklist of what’s “done” and a gentle reminder that your invoice is due? Traditional agencies often care more about what’s billable than what’s working. They optimize for billing cycles, not breakthroughs.
Ever felt like you’re just another brand plugged into their "system"? Most agencies reuse the same playbook for every client. Example: 4 blogs, 100 keywords, 5 Ads 30 backlinks, 2 ad creatives etc. They fear experimenting, because change means more effort, and more effort hurts margins. Strategy should be bold, not boring.
You lose revenue. They lose nothing. That’s the imbalance. Most agencies don’t tie themselves to your growth — they deliver *deliverables*, not outcomes. There’s no shared ownership. No urgency. Just task management disguised as marketing.
It’s ironic. You hire an agency hoping for flexibility and growth. But when you’re unhappy and want to leave, they make you serve a 30-day notice (What? Seriously? Is this even fare and legal?) like it’s a gym membership. You’re locked in with a team that underperformed, and still paying for it.
What we are (Anti-Agency)
We're your marketing operating system
At FTA, you don't get an account manager passing your brief to 5 disconnected teams. You get a plug-and-play growth pod: Strategist + SEO + Paid + Content + Creative + Analytics. All collaborating like your in-house team.
It's outcome-driven, async-first, and fully integrated with your workflow. We come up with 15+ big bets for each client. We tie every action to the big bet that's linked to ROI. Every campaign and every member working with you is accountable.
Our core values
Fast. Tactical. Accountable.
We built FTA to be everything traditional agencies aren't. Fast-moving, strategy-first, and fully accountable to outcomes, not just the list of deliverables.
The TaaS Model
Team as a Subscription
Everything you hoped an Agency Would Be. No locked-in contracts.
With FTA, you don't hire an agency, you subscribe to a full-stack marketing team that integrates like your own. Flexible, fast, and built to deliver from day one.
Each subscription gives you direct access to a cross-functional pod – SEO, Paid, Content, Creative, Analytics, all working in sync. No chasing account managers. No waiting on timelines. Just real-time collaboration with the people actually doing the work.
We start with 15 big bets, adapt the strategy, and push execution forward. We track outcomes, not activity, so you're always clear on what's working. No scope creep. No lag. Just a subscription that grows with your business.
Full funnel scale pod
Built for brands ready to go beyond channels and drive compounding growth.
The Full-Funnel Scale Pod is our most advanced TaaS pod, designed for brands that need deep strategy, fast execution, and total alignment across acquisition, retention, and conversion.
Lead engine pod
Turn marketing into your highest-performing sales channel.
From SEO and paid funnels to landing pages and lead scoring, this pod is focused on one thing: building a machine that brings qualified leads, daily.
Marketing ops & automation pod
Less chaos. More clarity. Real marketing infrastructure, finally.
From lead routing and analytics dashboards to AI workflows and campaign orchestration, this pod builds the infrastructure that makes great marketing repeatable.
Brand domination pod
Make your brand unforgettable. Everywhere. Consistently.
From scroll-stopping creative to daily content systems, this pod drives visibility, virality, and cultural relevance across platforms.
Results driven by our team in the past
Leading with examples that we set ourselves
Our team - The Firestarters
FTA's specialist team is passionate about transforming the marketing industry, and using artificial intelligence to boost revenue outcomes. They are responsible for setting FTA's strategy and doing everything necessary to ensure FTA and its customers thrive.
Senthil Kumar Hariram
Founder & MD
Yatin Bhasin
VP - Marketing & Sales
Tasneem Rampurawala
VP - Operations & Delivery
Karan Mathur
Sr. Director - SEO
Nishant Singh
Creative Director - Copy
Arunkumar D
AVP - Product & Systems
Sripriya Gupta
Sr. SEO Manager
Aishwarya Kabilan
Business Manager
Duaa Tariq Siddiqui
SEO Manager
Yash Upadhayay
Head of SMB
Dilip Kumar B
Director of People & Culture
Dipikka M
Director of People & Culture
Imthiyaz Ahmed
Group Head - Performance Marketing
Harresh Kumar C
Assistant Manager - SEO
Where builders thrive. Not bureaucrats.
Welcome to your new favorite job.
FTA isn't an agency. It's a movement for marketers who are done with negative culture, bureaucracy and playing by the books. Here, you'll work with the top 1% across SEO, Paid, Creative, Strategy, and Tech all united by one mission: outcomes over deliverables.
We're journal-driven, and radically transparent. No middle managers. Just high trust, high ownership, and the freedom to ship fast and think big.
Job vacancies
Be a part of a company that's built by its culture.
Get in touch
In our world, intent must be followed by action.
In our world, intent must be followed by action.